Who We Are
Not just an events company — an ecosystem builder.
AfriCrest MICE Group is an African-led, integrated Meetings, Incentives, Conferences and Exhibitions services provider delivering world-class event management, strategic business events and curated travel experiences. We serve continental organisations, international institutions and corporate clients.
AfriCrest was established to bridge the gap between event management and strategic business outcomes. We believe events should create opportunities, strengthen industries, influence policy, attract investment and leave lasting legacies.
Our Compass
Vision
To become Africa's leading MICE and business events consultancy — connecting people, ideas, businesses and opportunities through transformative event experiences.
Mission
To deliver exceptional conferences, exhibitions, meetings and business events that create meaningful connections, foster innovation, drive investment and contribute to Africa's economic growth.
Values
Excellence, Integrity, Innovation, Collaboration, Sustainability and Impact — measured beyond the event itself.
Strategic, not transactional.
- Deep understanding of Africa's MICE ecosystem
- Strong stakeholder engagement capabilities
- Strategic rather than transactional approach
- Commitment to excellence in execution
- Strong partnership-building skills
- Local & international-standard delivery
- Focus on measurable business outcomes
Millicent Naserian, CICS
Chief Executive OfficerAt AfriCrest MICE Group, we are committed to delivering exceptional Meetings, Incentives, Conferences and Exhibitions experiences that inspire connections, create opportunities and drive growth across Africa. As an African-led company, we combine innovation, professionalism and strategic execution to deliver impactful experiences tailored to our clients' goals.
Thank you for your trust and partnership as we continue creating experiences that leave lasting impact.
The next decade, mapped.
Over the next ten years, AfriCrest aims to become a recognised African leader in MICE consultancy, destination development, conference management and business events innovation.
Ready to work with us?
See the full range of what we deliver, or go straight to starting a conversation.